Flex Factor: the ultimate bulking calculator app! A collaborative project aimed at recreational lifters, competitive bodybuilders, coaches and athletes. The algorithms and calculations are based on the Katch-McArdle equation, as well as research by Lyle McDonald and Stijn van Willigen with a focus on gaining lean muscle mass.
Accomplishments
- Reached 75 organic users within first 2 weeks of deployment.
- 3 month follow-up on users reported gains within the predicted range.